In Romania, the average purchasing power per capita is EUR 5,881, while, Europeans have an average amount of EUR 14,739 per person available for expenses and savings in 2019.
These are some of the results of the recently launched study “GfK Purchasing Power in Europe 2019″.
Romania ranks thirty-two in the European ranking, with an average purchasing power per capita of EUR 5,881. Romanians are about 60% below the European average.
Bucharest leads in the ranking, with an average purchasing power per capita of EUR 10,452. This is equivalent to 78 percent more money than in the rest of the country. At the other end of the ranking is Vaslui County, with an average purchasing power per capita of EUR 3,706. This places Vasluiul about 37 percent below the national average and about 75 percent below the European average.
The disposable income varies significantly between
the 42 European countries
The net disposable income varies significantly between the 42 countries studied: Liechtenstein, Switzerland and Luxembourg have the highest average purchasing power, while Moldova, Kosovo and Ukraine are at the opposite pole.
Europeans made available less than EUR 10 trillion in 2019. Purchase power per capita increased by about 3.5 percent in 2019, which is significantly more than last year’s value. This corresponds to an average purchasing power per capita of EUR 14,739.
The rankings show substantial differences between the countries studied in terms of the amount available to Europeans for food, maintenance, services, energy, private pensions, insurance, vacations, transportation and daily consumption expenses.
Liechtenstein once again occupies the first place with a purchasing power per capita of EUR 67,550. This far exceeds the values of other countries and is more than 4.5 times higher than the European average. With EUR 42,067 per person, Switzerland ranks second, just like last year.
All other countries in the top ten also have significant purchasing power above the European average. Luxembourg entered the top three this year with a per capita purchasing power of EUR 35,096, eliminating Iceland from third place, which now ranks fourth. Sweden swaps position with Finland, moving from ninth to tenth.
Sixteen of the countries considered in the study have a per capita purchasing power above average, while twenty-six fall below the European average. Ukraine occupies the last place with a purchasing power per capita of EUR 1,830.
“The GfK study „The purchasing power in Europe” is an important benchmark of economic power for certain regions, as there are major differences in this area both between the regions of the same country and between European countries,” explains Simone Baecker-Neuchl, solutions expert of geomarketing the GfK.
“Therefore, it is crucial to calculate our international data using consistent quality standards. This makes it possible for companies from all industries to make comparisons between these countries and to identify the European regions with the highest purchasing power. These data provide indispensable support in business decisions related to the planning and evaluation of locations internationally, as well as in sales management and marketing decisions. ”
Comparisons between countries and regions
Below is a more detailed assessment of the distribution of purchasing power in the Netherlands, France, Italy, Spain, Czech Republic, Poland, Hungary and Romania. A comparison between these countries offers perspectives on the regional distribution of spending potential.